When I started this blog it was to distinguish social media from the day to day activities of the newsroom.  At the time the newsroom was in its infancy in understanding social media from how to use it to its impact on reporting the news.  Just over a year later it's hard for me to distinguish between the two roles anymore as I have fully incorporated both assignment editor and journalist using social media into one role.  

I am proud to say this is a success!  I admit us journalists will alwa...
Continue reading ...

Hand in hand with my previous blog goes this post. Just as you need to be aware of what’s being said about you/your name/brand/company, you should know what’s being said about your competition and what your competition is saying. At the very least you should know how your competition is using the same social networks as you are so you can improve your own use, or expand to another network.

I’m a journalist so my competition is other journalists, traditional and citizen, and media outlets...
Continue reading ...

Whether you’re using social networks for personal or for professional reasons you need to be monitoring what’s being said about you on the Internet. I can understand why someone who is only chatting with friends and who doesn’t talk about business wouldn’t think it’s necessary to do so. If that person is you, I ask, “don’t you want to know if you’re name is out there?” A comment you leave on any public forum, or even a forum you think is completely protected, can and will be...
Continue reading ...