My time as an Assignment Editor provided many stories on which I shared in my first blog.  While I'm no longer On the News Desk, the stories and lessons shouldn't be forgotten. 

Showing Tag: " television" (Show all posts)

Playing the Facebook numbers game

Posted by Misty Montano on Friday, December 2, 2011, In : Integrating Social Media 


Last time I wrote and published a blog it was right after Facebook changed… again. The changes again had to do with how your newsfeed looks to you. This change drastically hurt pages at the time and for a good week because your newsfeed is now built on your interactions with your friends, groups and pages and your own ranking of posts as “Top Stories” or not.

Since that first week the ranking of pages improved to where the pages to which I am an administrator had the normal amount of t...
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Journalists: social media is about moments

Posted by Misty Montano on Friday, July 29, 2011, In : Integrating Social Media 



To understand how to use social media you might want to forget you’re a journalist.  Then when you do use social media you need to remember you’re a journalist.  Make sense?

Here’s the deal.  We are trained to not share the story process or personal details of life.  We are trained not to give away the story until it’s on the web or on the air. 

Holding to this training while trying to do social media will just cause you to fail, and even resent it. 

Social media is not about the fina...

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Working to define, not be defined

Posted by Misty Montano on Monday, June 20, 2011, In : Integrating Social Media 


Almost three months have passed since I last wrote and announced my decision to leave CBS4 News after 10 1/2 years On the News Desk.

I’ve been waiting for my feet to find steady ground.  I’ve been finding my new place and how exactly I fit.  I’ve been too exhausted at the end of the day to write.

I have composed many blogs in my mind and seriously need to start recording my thoughts so they aren’t lost!

My personal blog has been just as neglected, which is truly sad because I had pla...


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Social media opens the door

Posted by Misty Montano on Saturday, June 20, 2009, In : Integrating Social Media 
Below is the article I wrote for an upcoming NATAS newsletter. The purpose of the article is to introduce social media to the NATAS member that may be thinking of using social media. Tell me your thoughts.

Social media may not be a necessity. Social media, at this time, may not drastically change viewership numbers. Social media, however, will give you or your organization another voice in a world where turning on the television is not always the first action people take to find news. Social m...
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About Me


Misty Montano I am a Journalist using Social Technologies and Interactive Media to connect with news consumers. I am taking on the new exciting and challenging role of Digital Content Manager at 9News in Denver, CO. Previously I was an Assignment Editor at CBS4 News in Denver where I won a Regional Emmy for my work and spent the first 10 years of my career. I truly grew up On the News Desk.