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            <title>Timeline: This is your life. Protect it.</title>
            <link>http://www.mistymontano.com/so-dig-journalism/timeline-this-is-your-life-protect-it-</link>
            <description>&lt;br&gt;&lt;br&gt;&lt;img class=&quot;yui-img&quot; src=&quot;http://www.mistymontano.com/resources/Screen%20shot%202011-12-27%20at%2010.07.01%20PM.png&quot; style=&quot;margin: 0px 10px 10px 0px; width: 325px; float: left;&quot;&gt;How often do you check your Facebook profile, not your wall, but your profile? &lt;br&gt;&lt;br&gt;My husband can’t remember the last time he checked his profile. This evening he clicked on it and found he had Timeline. It was already public, which means he missed his 7-days grace period to edit and curate his Timeline.&lt;br&gt;&lt;br&gt;He didn’t mind. He sat there and went through his Timeline laughing at posts and pictures. Memories he had forgotten came flashing back. &lt;br&gt;&lt;br&gt;He found posts and tags from friends with whom he’s no longer friends.&lt;br&gt;&lt;br&gt;That unexpected post from a former friend is exactly why you need to make sure you take advantage of your grace period before your Timeline is public. Luckily the post, which was a photo album that tagged him, isn’t anything he doesn’t want to remember, and doesn’t mind it being seen by others.&lt;br&gt;&lt;br&gt;You may not feel this way about some of these posts your Timeline brings back to life.&lt;br&gt;&lt;br&gt;Or perhaps you don’t mind these forgotten posts to be seen by some friends, but only some of your friends. You can change who can view this post by clicking on the current icon that represents how it was shared, such as “public” or “friends of friends.” Now with Facebook’s “custom” settings you can even make your posts visible to only certain people.&lt;br&gt;&lt;br&gt;If you're like my husband and missed out on the 7-day grace period, or just didn't have the time to edit it, don't worry because you can edit Timeline at any time public or not. You can change your mind and add more people to your your custom posts, or even change back to public, or whatnot. &lt;br&gt;&lt;br&gt;Timeline is fun. Timeline does make Facebook the scrapbook of your life. It can bring back wonderful and fun memories. &lt;br&gt;&lt;br&gt;While you’re having fun with Timeline don’t forget to be critical of it as well. This is your life. Protect it.</description>
            <pubDate>Wed, 28 Dec 2011 05:21:26 +0100</pubDate>
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            <title>Playing the Facebook numbers game</title>
            <link>http://www.mistymontano.com/so-dig-journalism/playing-the-facebook-numbers-game</link>
            <description>&lt;br&gt;&lt;br&gt;&lt;img class=&quot;yui-img&quot; src=&quot;http://www.mistymontano.com/resources/insights.jpg&quot; style=&quot;margin: 0px 10px 10px 0px; width: 325px; float: left;&quot;&gt;
Last time I wrote and published a blog it was right after Facebook changed… again. The changes again had to do with how your newsfeed looks to you. This change drastically hurt pages at the time and for a good week because your newsfeed is now built on your interactions with your friends, groups and pages and your own ranking of posts as “Top Stories” or not. &lt;br&gt;&lt;br&gt;Since that first week the ranking of pages improved to where the pages to which I am an administrator had the normal amount of traffic again. Keeping that traffic and increasing that traffic has become even more of a game of “what is Edge Rank going to do with this?” There are many who are much smarter than me, and those who pay for the numbers to be analyzed. They have this all figured out. This is what I do.&lt;br&gt;&lt;br&gt;These items are what I note before I look at the numbers: &lt;br&gt;•&amp;nbsp;&amp;nbsp;&amp;nbsp; time of post&lt;br&gt;•&amp;nbsp;&amp;nbsp;&amp;nbsp; kind of post&lt;br&gt;•&amp;nbsp;&amp;nbsp;&amp;nbsp; tone of post&lt;br&gt;•&amp;nbsp;&amp;nbsp;&amp;nbsp; length of post&lt;br&gt;•&amp;nbsp;&amp;nbsp;&amp;nbsp; encouragement of interaction of post&lt;br&gt;&lt;br&gt;Then I look at the numbers of the &lt;a class=&quot;&quot; href=&quot;http://www.9news.com/money/232848/344/Facebook-makes-privacy-pledge-in-FTC-settlement-&quot; target=&quot;_blank&quot;&gt;new Facebook Insights &lt;/a&gt;of “Reach,” “Engaged Users,” “Talking About This” and “Virality.” I’m not a numbers person… or at least I wasn’t until recently. I now dream numbers. (And this totally freaks me out.) &lt;br&gt;&lt;br&gt;I’m an administrator to 13 pages (no, I’m not the one doing the posting on all these pages – I’m assisting and strategizing for them.) While I want all the Insight numbers to be high, I do like to have “Talking About This” to be the highest followed by “Reach” then “Engaged Users.” “Talking About This” and “Reach” are what will give your posts a viral reach a.k.a. “Virality”. &lt;br&gt;&lt;br&gt;It’s all dandy that you click on our posts, but unless you like, share, comment or answer the posts our viral reach will be low. &lt;br&gt;&lt;br&gt;A low viral reach makes me sad. A major reason to have such a rich, deep Facebook community is to have your posts, your content, YOUR BRAND spread across the World Wide Web. A low viral reach means you’re not getting that spread. (Side note: be mindful of what posts are getting you a great viral reach. If your viral reach is only for fun and contests and not about your actual message and brand, you have a problem.)&lt;br&gt;&lt;br&gt;While I try to play the numbers game I have decided: I would rather post more frequently to get our posts on some percent of newsfeeds than to miss newsfeeds completely, all because we’re posting to infrequently.&amp;nbsp; Again, things show up in your newsfeed because of the importance Facebook has determined it to be to you. That importance is determined by your interaction and own labeling of that person, group or page.&amp;nbsp; &lt;br&gt;&lt;br&gt;If you’re not posting, or posting but posting infrequently you may not be getting the interaction you need to make sure your posts show up in newsfeeds. If you’re not being seen at all, not having any reach or engagement or virality, then you really need to ask yourself this time-old question, “If a tree falls in the woods and there is no one there, does it make a noise?”&amp;nbsp; &lt;br&gt;&lt;br&gt;What kind of noise do you make? Are you being heard? &lt;br&gt;&lt;br&gt;Now with Facebook you never know when the next big change will be. Timeline is supposed to be that, but who knows how long it will take for Timeline to roll out completely. Facebook just &lt;a class=&quot;&quot; href=&quot;http://www.9news.com/money/232848/344/Facebook-makes-privacy-pledge-in-FTC-settlement-&quot; target=&quot;_blank&quot;&gt;settled with the FTC &lt;/a&gt;on privacy practices, but I’m not one to believe my privacy will now be protected by Facebook, and neither should you think it. Facebook Insights aren’t done changing yet. I have no doubt &lt;a class=&quot;&quot; href=&quot;http://www.9news.com/money/232800/75/Facebook-seeks-10-billion-in-IPO-report-says-&quot; target=&quot;_blank&quot;&gt;Facebook going for an IPO &lt;/a&gt;in 2012 will create even more changes</description>
            <pubDate>Fri, 02 Dec 2011 04:49:54 +0100</pubDate>
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            <title>Facebook news feed is hurting Facebook pages</title>
            <link>http://www.mistymontano.com/so-dig-journalism/facebook-news-feed-is-hurting-facebook-pages</link>
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&lt;p&gt;&lt;img class=&quot;yui-img&quot; src=&quot;http://www.mistymontano.com/resources/Graph.png&quot; style=&quot;margin: 0px 10px 10px 0px; width: 325px; float: left;&quot;&gt;Within minutes of seeing the roll-out of the new Facebook news feed on Wednesday I knew the changes would hurt pages.&amp;nbsp; FB is taking all of your past use of FB to decide the order the posts you see on your FB news feed.&amp;nbsp; It seems FB is ranking Profiles over Pages.&amp;nbsp;&amp;nbsp; &lt;br&gt;&lt;br&gt;I noticed right away that if a Page I've liked has posted within a short amount of time before I logged in, that Page's post showed up towards the top in &quot;Recent Stories.&quot;&amp;nbsp; Then I noticed I had to scroll way down on my news feed to find any other posts from Pages.&amp;nbsp; &lt;br&gt;&lt;br&gt;I practically live on Pages that I administer.&amp;nbsp; I interact with Pages far more than I do real people (I know shame on me - but it's my job after all.)&amp;nbsp; Not even these Pages were ranking high enough to be towards the top of my news feed.&amp;nbsp; &lt;/p&gt;&lt;p&gt;But the FB news feed that rolled out in the morning was not the same by the time the night ended as FB was adjusting and tweaking the interface.&amp;nbsp; I decided to wait until this weekend and then look at hard numbers.&lt;br&gt;&lt;br&gt;Sadly, I'm not surprised at all by the numbers:&lt;br&gt;&lt;a class=&quot;&quot; href=&quot;http://www.facebook.com/ilike9news&quot;&gt;9NEWS (KUSA)&lt;/a&gt; Facebook stats since the new FB news feed started include:&lt;br&gt;&lt;br&gt;1st 24 hrs of new feed 9/21 - 9/22: &lt;br&gt;57% decrease in post views&lt;br&gt;2.9% increase of page likes&lt;br&gt;2% increase of post feedback&lt;br&gt;1,057 views of the 9NEWS Wall&lt;br&gt;&lt;br&gt;9/21 - 9/24: &lt;br&gt;42% decrease in post views&lt;br&gt;37% increase of page likes.&lt;br&gt;11% decrease in post feedback&lt;br&gt;1,780 views of the 9NEWS wall&lt;/p&gt;&lt;p&gt;I checked the previous three Wednesday - Saturday trends (of Aug. 31 - Sept. 17) to compare to this week.&amp;nbsp; I found two 
of the weeks had only increases in all of the stats, no decreases. One week had a 4.8% decrease in post views. That's minimal compared to the 42% decrease seen this week.&lt;br&gt;&lt;br&gt;What this means to me: &lt;/p&gt;&lt;p&gt;People are still finding and liking our page as the stats are right on for page likes. BUT our posts are low in priority for FB ranking so our posts aren't being seen like they used to be which seems to correlate with the decrease in post feedback and the views of the 9NEWS wall.&lt;br&gt;&lt;br&gt;The purpose of FB is to connect you with people, but interacting with brands, companies, organizations, ie PAGES, is a vital part of this social network.&amp;nbsp; Pages create entire sub-communities of your personal community, much like the use of FB Groups does. This is a basis of social advocacy and commerce.&amp;nbsp; (I won't get into it, but want this on the record: FB may be free, but it's earning and creating plenty of actual, real money.&amp;nbsp; Our personal use is marketing rich data and if our interactions with Pages decreases due to the new wall, how will the marketing data change - make it richer since we'll only truly be seeing the Pages that really are important to us; or will data on the passive FB user who depended on Page posts on their wall be lost? Ok, so I did get into it a bit.)&lt;br&gt;&lt;br&gt;Of course I'm biased and I'm sure there are many out there who wish to hear/see less from Pages.&amp;nbsp; To those people I say: unlike the page if it's annoying.&amp;nbsp; Just as you are managing your own social community, I'm managing the Page you have liked and I'm am working extremely hard to find the right balances to keep your &quot;like&quot; and to get your to read the posts, click on links, share posts and leave comments.&amp;nbsp; If I have failed you, I'm only going to work harder to get you back.&lt;br&gt;&lt;br&gt;I hope FB continues to do what it is best at: making changes.&amp;nbsp; I hope the change brings some balance back to the ranking of Pages.&amp;nbsp; In the meantime, I will work harder to get you to click that blue corner tab to make Pages &quot;Top Stories&quot; so they don't get lost on your wall.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description>
            <pubDate>Mon, 26 Sep 2011 00:03:16 +0100</pubDate>
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            <title>Wading through the Facebook changes... again</title>
            <link>http://www.mistymontano.com/so-dig-journalism/wading-through-the-facebook-changes-again</link>
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I've been asked by several people today how I'm figuring out the new FB design.&amp;nbsp; I definitely don't know all the answers, but here is what I've been able to figure out and first impressions.&amp;nbsp; Some of what I've written is my own personal opinion on the changes. If you have a different idea about them, I'd love to hear it.&lt;br&gt;&lt;br&gt;I rushed to put this together between meetings and have not had time to take screen shots to better illustrate what FB has done.&amp;nbsp; Mashable has a few screen shots that may help you: &lt;a href=&quot;http://mashable.com/2011/09/21/facebook-changes/&quot;&gt;http://mashable.com/2011/09/21/facebook-changes/&lt;/a&gt;.&amp;nbsp; Normally I'd make all my text hyperlinks pretty, but no time today, so please excuse the mess!&lt;br&gt;&lt;br&gt;1.&amp;nbsp;&amp;nbsp;&amp;nbsp; We’ve lost the “Most Recent” option… almost.&amp;nbsp; When you first log onto FB, FB is going to put “Top Stories” from X-amount of time right at the top of your page.&amp;nbsp; These are your Most Recent stories.&amp;nbsp; However, FB is still deciding which of these most recent are important to you.&amp;nbsp; I logged on and found 1 “Top Story” post from the past 30-min, but below under “Recent Posts” found posts that had been done in that 30-min time.&amp;nbsp; FB decided those weren’t as important to me so put them lower on my feed.&lt;br&gt;&lt;br&gt;2.&amp;nbsp;&amp;nbsp;&amp;nbsp; When new updates come in while you’re on your page you will get a message at the top of your page, like “3 New Stories.” Click on this to get those updates.&lt;br&gt;&lt;br&gt;3.&amp;nbsp;&amp;nbsp;&amp;nbsp; Facebook seems to be separating posts into various sections “Top,” “Recent,” &amp;amp; “Earlier Today.” Below whichever section is at the very top of your page are the rest of the sections and this is where the other posts that have been done by your friends, pages, and groups appear.&amp;nbsp; These are what FB is determining what is most important to you and where it should be seen on your news feed.&lt;br&gt;&lt;br&gt;4.&amp;nbsp;&amp;nbsp;&amp;nbsp; You can go through each of these posts to rank the importance of the post to you.&amp;nbsp; Hover your mouse over the right side of the post to get a drop down menu.&amp;nbsp; Here is where you determine rank, and even how many posts from your friend or page you receive.&amp;nbsp; What you choose here will determine where future posts from your friend or page will appear in your news feed.&amp;nbsp; From what I see, “Most Updates” is the default option, so if you want to see every post from friends, you’ll need to change this for each of those friends.&lt;br&gt;&lt;br&gt;5.&amp;nbsp;&amp;nbsp;&amp;nbsp; On some posts you will see a blue triangle in the upper left-hand corner of the page.&amp;nbsp; If it is blue, FB has determined this is a Top Story, or an important post to you.&amp;nbsp; If you disagree with FB you can click on the blue triangle to unmark it as a Top Story.&amp;nbsp; When you do this, FB gives you a message that says it will try not to put messages like this in your feed again.&amp;nbsp; I don’t understand what that means – does it mean it won’t use posts from my friend again, or just not use posts with similar wording from my friend?? &lt;br&gt;&lt;br&gt;6.&amp;nbsp;&amp;nbsp;&amp;nbsp; You’ll now find a Ticker on the right side of your FB page.&amp;nbsp; This is every action your friends are doing – liking a story, making a comment on someone’s status, publishing their own status, making a change to their profile, etc. at the moment your friend does it.&amp;nbsp; The purpose is for you to have immediate interaction with your friend.&amp;nbsp; I frankly don’t need or want this; however, I did find a friend’s status in the Ticker before her status ever made my news feed.&amp;nbsp; This seems backwards to me.&amp;nbsp; In my opinion, while most of what FB has done is to compete with Google Plus, the Ticker and the Subscription button (see below) were done to compete with Twitter.&lt;br&gt;&lt;br&gt;&lt;b&gt;Here are a couple of aspects of the FB changes to Pages that I do like:&lt;/b&gt;&lt;br&gt;&lt;br&gt;1.&amp;nbsp;&amp;nbsp;&amp;nbsp; The ability to see how many shares a post has received along with who shared it.&amp;nbsp; This isn’t just a function for Pages.&amp;nbsp; You'll see shares on your own posts as well now.&amp;nbsp; Seeing how many shares and who shared the posts can be used in determining your FB strategy and getting to know your audience.&lt;br&gt;&lt;br&gt;2.&amp;nbsp;&amp;nbsp;&amp;nbsp; Friend Activity has been added to the menu on the left under your profile picture.&amp;nbsp; This allows you to see how all of your friends are interacting with a Page.&amp;nbsp; This too gives us a greater understanding of our own pages by seeing how each of our own friends interact with the page.&amp;nbsp; This is all important information in your social marketing strategy.&amp;nbsp; &lt;br&gt;&lt;br&gt;If you don’t manage a page it means you get to see immediate interactions from your friends you already trust.&amp;nbsp; If you friend does something on a page, or tags a page with a comment on the company, then you are more likely to include your friend’s use and opinions in making your decisions on your own use and actions.&lt;br&gt;&lt;br&gt;&lt;b&gt;First impress of FB and original email I sent to coworkers on FB: &lt;br&gt;&lt;/b&gt;&lt;br&gt;Hello,&lt;br&gt;&lt;br&gt;If you’ve been on facebook today you have seen the drastic changes FB has yet once again done.&amp;nbsp; These changes were done to outright compete with Google Plus.&amp;nbsp; If you use Google Plus you’ll see many similarities between the two social networks. Here are some of my initial observations and explanations. &lt;br&gt;&lt;br&gt;&lt;b&gt;1. Top Stories/News Feed and Filters&lt;/b&gt;&lt;br&gt;Facebook tries to make your social network life easier by determining what you want to see on your news wall.&amp;nbsp; It has done this for quite a while with what used to be your choices on “Top Posts” or “Everyone” or other filters you may have set up.&amp;nbsp; Those filters are gone.&amp;nbsp; In the new system Facebook is showing you what it believes to be of most interest to you since your last log in called “Top Stories.”&amp;nbsp; &lt;br&gt;&lt;br&gt;You can set filters to determine what you see.&amp;nbsp; The problem with this is if you haven’t already set filters, or haven’t created lists for your friends, then you will have to do that now or let FB determine what you will see.&lt;br&gt;&lt;br&gt;Facebook’s help section tries to explain all the changes: &lt;a href=&quot;http://www.facebook.com/#%21/help?faq=277741542238350&amp;amp;in_context&quot;&gt;http://www.facebook.com/#!/help?faq=277741542238350&amp;amp;in_context&lt;/a&gt; I myself don’t understand it all but am trying to figure it out quickly.&amp;nbsp; If you have any questions, please ask.&lt;br&gt;&lt;br&gt;&lt;i&gt;NOTE:&lt;/i&gt; this feature could make updates from Pages lower in priority to show up on someone’s wall.&amp;nbsp; If you’re constantly on our page, like I am, the updates will post high on my wall, but if you don’t come to the page or comment on posts often, you most likely will see less and less of our posts.&amp;nbsp; Yes, this is a problem and we will have to work even harder to make our FB page relevant to our news consumers.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;2. Subscribe feature&lt;/b&gt;&lt;br&gt;Facebook created a Subscribe button – now you don’t have to be someone’s friend to get their updates on your wall.&amp;nbsp; You can allow subscribers to follow your updates.&amp;nbsp; If you do this you must pay attention to who you’re allowing your posts to be shown – Public, Friends, Custom. &lt;br&gt;&lt;br&gt;Facebook did this specifically with journalists in mind. See the links below for further information&lt;br&gt;&lt;a href=&quot;https://www.facebook.com/about/subscriptions&quot;&gt;https://www.facebook.com/about/subscriptions&lt;/a&gt;&lt;br&gt;Subscriptions for Journalists: &lt;a href=&quot;https://developers.facebook.com/attachment/Subscriptions_Journalists.pdf/&quot;&gt;https://developers.facebook.com/attachment/Subscriptions_Journalists.pdf/&lt;/a&gt;&lt;br&gt;&lt;b&gt;&lt;br&gt;3.&amp;nbsp; Status Updates – adding a link&lt;/b&gt;&lt;br&gt;In the new design at the top of your page you will see Update Status, Add Photo, Ask Question.&amp;nbsp; You no longer see “Add Link.”&lt;br&gt;To add a link, click on Update Status. &lt;br&gt;Paste your link into your status box.&lt;br&gt;The link will attach.&lt;br&gt;In the status box where you posted the link is where you write your thoughts on your link.&lt;br&gt;&lt;br&gt;&lt;i&gt;NOTE:&lt;/i&gt; it looks rather silly to have the link both in your status update and attached to your status.&amp;nbsp; You can erase, or delete, the link from your status box after it has attached and it will stay attached to your post.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;While facebook is causing me to have an ulcer, it is the most rapidly growing social network.&amp;nbsp; So much so that it has been called the new internet: &lt;br&gt;&lt;a href=&quot;http://www.forbes.com/sites/jeffbercovici/2011/09/19/wsj-social-for-a-world-where-facebook-is-the-new-internet/&quot;&gt;http://www.forbes.com/sites/jeffbercovici/2011/09/19/wsj-social-for-a-world-where-facebook-is-the-new-internet/&lt;/a&gt;&lt;br&gt;&lt;br&gt;The WSJ believes in this so that today it launched WSJ Social – a FB app, where you basically get to be an editor for what you see from the WSJ based on your own likes and the likes of your friends. http://social.wsj.com&lt;br&gt;&lt;br&gt;BEFORE you accept the WSJ FB app permission I encourage you to read what the WSJ is asking to do with your FB account, such as post items to your wall, and to have access to your account even when you’re not using your account.&lt;br&gt;&lt;br&gt;I know this is a lot, but facebook has done a lot.&amp;nbsp; Again, please ask me any questions you may have.&amp;nbsp; If I don’t know the answer I will figure it out.&lt;br&gt;&lt;br&gt;Misty&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/div&gt;</description>
            <pubDate>Wed, 21 Sep 2011 20:58:48 +0100</pubDate>
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            <title>Do more then share comments during the news</title>
            <link>http://www.mistymontano.com/so-dig-journalism/do-more-then-share-comments-during-the-news</link>
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&lt;p&gt;Each day I try to find social aspects of our stories.&lt;span&gt;&amp;nbsp; &lt;/span&gt;The easiest thing to do is just post a
question or comment about a story on Facebook and/or Twitter and let
conversation ensue.&lt;span&gt;&amp;nbsp; &lt;/span&gt;When I can or have
the opportunity I’ll jump into the conversation and add responses either as
myself or commenting as the station.&lt;/p&gt;



&lt;p&gt;Those conversations are necessary to create relationships
with people who will turn us on, click on our links and share news tips.&lt;span&gt;&amp;nbsp; &lt;/span&gt;The conversations aren’t necessarily for
incorporation into a news story.&lt;span&gt;&amp;nbsp; &lt;/span&gt;When
the comments add value to the story they can be used.&lt;span&gt;&amp;nbsp; &lt;/span&gt;When you answer a question asked through
Twitter or Facebook you tell the viewers from where the question came.&lt;/p&gt;



&lt;p&gt;Easy isn't always the right tactic; we have to go beyond just these conversations.&lt;span&gt;&amp;nbsp; &lt;/span&gt;If at all possible use the Facebook Social Plugins
or widgets, like the Twitter widgets, on a web page to encourage use of your
website.&lt;span&gt;&amp;nbsp; &lt;/span&gt;When you do this you give
people more of a reason to go to your website than just, “go to 9news.com for
more information.” &lt;/p&gt;



&lt;p&gt;For example, I made this &lt;a href=&quot;http://topics.9news.com/coloradoearthquakes/&quot;&gt;Colorado Earthquake&lt;/a&gt; page last
week.&lt;span&gt;&amp;nbsp; &lt;/span&gt;It has a time line widget where I
posted some of Colorado’s
notable quakes over the years.&lt;span&gt;&amp;nbsp; &lt;/span&gt;I added
the Facebook comment widget to encourage conversation on the page.&lt;/p&gt;&lt;p&gt;During the newscast the anchors told viewers of this page and gave
them a reason to choose our website for an interactive way to look at the earthquake
history instead of the normal go to “X” story for more.&amp;nbsp; This also created an opportunity for the social aspect of news to be brought into the story without sharing comments from Facebook that viewers may or may not care to hear.&amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;http://www.mistymontano.com/resources/earthquake%20page.jpg&quot; style=&quot;width: 325px;&quot;&gt;&lt;/p&gt;&lt;/div&gt;</description>
            <pubDate>Sun, 25 Sep 2011 23:23:04 +0100</pubDate>
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            <title>Journalists: social media is about moments</title>
            <link>http://www.mistymontano.com/so-dig-journalism/journalists-social-media-is-about-moments</link>
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&lt;br&gt;To understand how to use social media you might want to forget you’re a journalist.&amp;nbsp; Then when you do use social media you need to remember you’re a journalist.&amp;nbsp; Make sense?&lt;br&gt;&lt;br&gt;Here’s the deal.&amp;nbsp; We are trained to not share the story process or personal details of life.&amp;nbsp; We are trained not to give away the story until it’s on the web or on the air.&amp;nbsp; &lt;br&gt;&lt;br&gt;Holding to this training while trying to do social media will just cause you to fail, and even resent it.&amp;nbsp; &lt;br&gt;&lt;br&gt;Social media is not about the final, sweetly produced story.&amp;nbsp; Social media is not about teasing what you’re working on.&amp;nbsp; Social media is not about telling people to tune in later.&lt;br&gt;&lt;br&gt;Social media is about moments.&lt;br&gt;&lt;br&gt;After the story when you’re at home or out with friends, do you tell them only about the final story?&amp;nbsp; No.&amp;nbsp; You tell your family and friends about your day.&amp;nbsp; This includes some of the craziness you encountered in getting the story.&amp;nbsp; This includes some of your process and how you felt.&amp;nbsp; This includes the mundane chitchat of the weather.&lt;br&gt;&lt;br&gt;This conversation you have at the end of the day is what your social media followers want from you throughout your day.&lt;br&gt;&lt;br&gt;As you’re talking to your family and friends do you speak without letting any of them relate to your experiences or ask questions?&amp;nbsp; No.&amp;nbsp; You have a flowing conversation where you find out your wife sat in the same traffic jam you hurried to cover.&lt;br&gt;&lt;br&gt;Can you take off your journalist hat and put on your husband/wife/father/mother/friend hat when you use social media?&lt;br&gt;&lt;br&gt;If you can’t I have another way line of thought for you.&amp;nbsp; Nothing about what I just wrote changes.&amp;nbsp; &lt;br&gt;&lt;br&gt;Social media is about moments.&lt;br&gt;&lt;br&gt;You spend your day searching for moments that you can incorporate into your story.&amp;nbsp; You share those moments with producers, editors, writers and promotions.&amp;nbsp; Those moments are then used in teases during prime time.&amp;nbsp; They are used in the cold open and/or pre show.&amp;nbsp; &lt;br&gt;&lt;br&gt;You worked to get these moments shared, yet some of the moments are never used.&amp;nbsp; With social media you are in control of what you share.&amp;nbsp; You don’t need a promo editor to hack up what you shot. &lt;br&gt;&lt;br&gt;You are your own promotions editor.&amp;nbsp; You are in control of your teases.&amp;nbsp; &lt;br&gt;&lt;br&gt;You can post these moments as they happen or when you get to a point where you have the time to post.&amp;nbsp; You can share a picture instead of the video.&amp;nbsp; You can share the video.&amp;nbsp; If you aren’t in a position where you can share any visuals use words to describe the moments.&amp;nbsp; &lt;br&gt;&lt;br&gt;You don’t even have to be posting about your story.&amp;nbsp; It’s not about the story.&amp;nbsp; It’s about the moments.&amp;nbsp; &lt;br&gt;&lt;br&gt;As you share people will respond.&amp;nbsp; Just like you have a free flowing conversation with family and friends, you need to do the same with your followers.&amp;nbsp; During this open conversation you may find a new source for your story.&amp;nbsp; You may find a new story to tell.&amp;nbsp; &lt;br&gt;&lt;br&gt;Once they’ve been through your journey with you they will turn on the TV or go to the website to see the final sweetly written and produced story.&lt;br&gt;&lt;br&gt;Through this whole process you will find yourself a member of online social communities.&amp;nbsp; This community gets to know you.&amp;nbsp; This community trusts you.&amp;nbsp; &lt;br&gt;&lt;br&gt;This community trusts you to report the news and tell them stories.&lt;br&gt;&lt;br&gt;Now that you understand social media is about the moments, now it’s time to put your journalist hat back on, but not too tightly to where your head sweats.&amp;nbsp; As a journalist you must still uphold journalist ethics and integrity.&amp;nbsp; You are at all times representing your organization.&amp;nbsp; &lt;br&gt;&lt;br&gt;Professionalism above personality at all times.&lt;br&gt;&lt;br&gt;There are lines that aren’t to be crossed, not even in social media.&amp;nbsp; You already know those lines.&amp;nbsp; You already know not to cross them.&amp;nbsp; This shouldn’t prevent you from properly using social media.&amp;nbsp; This should only make you a better journalist.&lt;br&gt;&lt;br&gt;You get to decide how to use social media.&amp;nbsp; You don’t have to let social media define you.&amp;nbsp; You define social media.&lt;/div&gt;</description>
            <pubDate>Fri, 29 Jul 2011 00:41:43 +0100</pubDate>
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            <title>I've gone to the dark side: Marketing</title>
            <link>http://www.mistymontano.com/so-dig-journalism/i-ve-gone-to-the-darkside-marketing</link>
            <description>&lt;br&gt;
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I have gone to the dark side.&amp;nbsp; &lt;br&gt;I sometimes wonder who I am. &lt;br&gt;I see numbers in my sleep.&lt;br&gt;&lt;br&gt;Ask any journalist about his/her math skills and you’ll probably find yourself hearing some joke about becoming a journalist to avoid working with numbers.&amp;nbsp; Little did I know utilizing social media would put me smack in the middle of a bed of numbers.&amp;nbsp; &lt;br&gt;&lt;br&gt;The numbers were on the wall long, long ago when I realized I had branded myself by accident by using Twitter as a journalist.&amp;nbsp; Every time I speak to students and teachers I highlight the need for an understanding of basic marketing principals. I urge students to take marketing classes even if the class isn’t required.&amp;nbsp; I urge teachers to incorporate branding conversations into the journalism classes.&lt;br&gt;&lt;br&gt;Even through those lectures I still didn’t truly get it.&amp;nbsp; Personal branding revolving around your image or your organization’s brand is one thing.&amp;nbsp; Having an impact that increases readership/viewership is another thing.&amp;nbsp; &lt;br&gt;&lt;br&gt;Actually measuring and quantifying those readers and viewers is not as easy as it is for businesses that can run entire social media campaigns with trackable data, like QR Codes and landing pages.&amp;nbsp; &lt;a class=&quot;&quot; href=&quot;http://danzarrella.com/need-to-justify-social-media-use-real-numbers-about-real-money.html#&quot;&gt;Dan Zarrella&lt;/a&gt;, “viral marketing scientist at HubSpot,” wrote about using real numbers about real money to justify using social media.&amp;nbsp; What he writes is what businesses should be doing to track ROI (Return on Investment – yep one day not too long in my past I googled ROI to be sure I understood it.)&lt;br&gt;&lt;br&gt;Zarrella suggests to PR people to ask the customer how he/she heard about their business.&amp;nbsp; That’s not something we can do in our industry.&amp;nbsp; We can measure the numbers of viewers through the Nielsen TV ratings, but we can’t ask them why they turned to us verses another station.&lt;br&gt;&lt;br&gt;So what?&amp;nbsp; We can’t track social media ROI as well as other industries can.&amp;nbsp; Do we not do it?&amp;nbsp; Of course we do.&amp;nbsp; We can measure aspects of ROI for any of our online, digital and social media.&amp;nbsp; &lt;a class=&quot;&quot; href=&quot;http://mashable.com/2010/09/03/facebook-insights-guide/&quot;&gt;Facebook Insights&lt;/a&gt; is a great place to start analyzing your Facebook Page. &lt;a class=&quot;&quot; href=&quot;http://www.tweetreach.com&quot;&gt;TweetReach&lt;/a&gt; is a good place to start for Twitter.&amp;nbsp; There are a number of companies that offer social metrics for a fee.&amp;nbsp; &lt;br&gt;&lt;br&gt;Knowing these numbers will help us with our wording, or deciding which links to posts, and what time of day to post.&lt;br&gt;&lt;br&gt;One main reason for utilizing social networks is to bring trust back to us as individual journalists, to our organizations, and to the big bad media in general.&amp;nbsp; &lt;br&gt;&lt;br&gt;Some people want news that is agreeable to their beliefs.&amp;nbsp; So they search out those voices and sources, which isn’t necessarily a trained journalist.&amp;nbsp; Most people want news when and where it’s convenient to them on their computers, iPads, notebooks, cell phones.&lt;br&gt;&lt;br&gt;Your voice needs to stand out among all the other voices to get reads and to get people to turn on your newscast.&amp;nbsp; If you have no social voice, you won’t be heard.&lt;br&gt;&lt;br&gt;Once your social voice is being heard use it.&amp;nbsp; &lt;br&gt;&lt;br&gt;&lt;img class=&quot;yui-img&quot; src=&quot;http://www.mistymontano.com/resources/socialtv.png&quot; style=&quot;width: 325px;&quot;&gt;&lt;br&gt;&lt;/div&gt;</description>
            <pubDate>Wed, 20 Jul 2011 23:52:32 +0100</pubDate>
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            <title>Working to define, not be defined</title>
            <link>http://www.mistymontano.com/so-dig-journalism/working-to-define-not-be-defined</link>
            <description>&lt;div style=&quot;margin-bottom: 4px; float: left; margin-right: 10px;&quot;&gt;&lt;iframe src=&quot;http://platform.twitter.com/widgets/tweet_button.html?url=http://www.mistymontano.com/on-the-news-desk/working-to-define-not-be-defined&amp;amp;via=MistyMontano&amp;amp;text=Working%20to%20define,%20not%20be%20defined&amp;amp;count=horizontal&quot; allowtransparency=&quot;&quot; width=&quot;110&quot; frameborder=&quot;0&quot; height=&quot;20&quot; scrolling=&quot;no&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;br&gt;&lt;br&gt;&lt;iframe style=&quot;border: medium none; width: 340px; height: 35px; overflow: hidden;&quot; src=&quot;http://www.mistymontano.com/http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fmistymontano.com%2Fon-the-news-desk%2Fworking-to-define-not-be-defined2F&amp;amp;send=true&amp;amp;layout=standard&amp;amp;width=340&amp;amp;show_faces=false&amp;amp;action=like&amp;amp;colorscheme=light&amp;amp;font&amp;amp;height=35&quot; allowtransparency=&quot;&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;/iframe&gt; 
&lt;p&gt;&lt;a onblur=&quot;try {parent.deselectBloggerImageGracefully();} catch(e) {}&quot; href=&quot;http://1.bp.blogspot.com/-v6XYbWogFgo/TePjIWGiYWI/AAAAAAAAAbU/6uavAK0iyqE/s1600/biz%2Bcards.jpg&quot;&gt;&lt;img style=&quot;margin: 0pt 10px 10px 0pt; width: 380px; float: left; height: 219px; cursor: pointer;&quot; id=&quot;BLOGGER_PHOTO_ID_5612579293145227618border=0alt=&amp;quot;&amp;quot;&quot; src=&quot;http://1.bp.blogspot.com/-v6XYbWogFgo/TePjIWGiYWI/AAAAAAAAAbU/6uavAK0iyqE/s400/biz%2Bcards.jpg&quot;&gt; &lt;/a&gt;Almost three months have passed since I last wrote and announced my decision &lt;a href=&quot;http://www.mistymontano.com/on-the-news-desk/i-signed-off-the-news-desk-at-cbs4-news-for-the-last-time&quot;&gt;to leave CBS4 News&lt;/a&gt; after 10 1/2 years On the News Desk.&lt;br&gt;&lt;br&gt;I’ve been waiting for my feet to find steady ground.&amp;nbsp; I’ve been finding my new place and how exactly I fit.&amp;nbsp; I’ve been too exhausted at the end of the day to write. &lt;br&gt;&lt;br&gt;I have composed many blogs in my mind and seriously need to start recording my thoughts so they aren’t lost!&lt;br&gt;&lt;br&gt;My personal blog has been just as neglected, which is truly sad because I had planned on writing all about&amp;nbsp;having a baby girl and growing step-sons. (Yes, this plays a part in being exhausted at the end of the day!)&lt;br&gt;&lt;br&gt;I’ve tried to write and end up watching the cursor blink at me blandly.&amp;nbsp; It’s not that I don’t have anything to write.&amp;nbsp; It’s I have so much I could write.&amp;nbsp; Pay special attention to “could.”&amp;nbsp; That’s where I get hung up and curse the blinking cursor.&lt;br&gt;&lt;br&gt;My career took a huge step into Management. I now have many more responsibilities and boundaries that I didn’t have before.&amp;nbsp; It’s no longer just me pioneering and experimenting with social media as a journalist, and hoping along the way the station adopts the “best of” practice on which I stumbled.&amp;nbsp; &lt;br&gt;&lt;br&gt;I am now creating policy and implementing social and digital media strategies for the networks of &lt;a href=&quot;http://www.9news.com/default.aspx&quot;&gt;9NEWS&lt;/a&gt; (trust me, there really are several entities to make up these networks) and for individuals within 9NEWS.&amp;nbsp; I’m in meetings of all sizes to discuss the big picture and the pictures within the big pictures.&amp;nbsp; Sometimes I’m in so many meetings that I see my desk only to drop off and to pick up my purse.&lt;br&gt;&lt;br&gt;I wonder what became of my day and wonder what my Facebook and Twitter friends have been doing.&amp;nbsp; Then I see my ideas being implemented and smile with pride and excitement.&amp;nbsp; In that moment I forget I haven’t checked in with my own social networks in hours.&lt;br&gt;&lt;br&gt;My strategies aren’t anything that I haven’t spoken or written about before.&amp;nbsp; I am a journalist who works every day to advance our industry in ways to connect to current and potential news consumers.&amp;nbsp; What I do is not about me.&amp;nbsp; &lt;br&gt;&lt;br&gt;I’ve always hoped what I’ve done has helped another journalist use social media.&amp;nbsp; Now I’m seeing it done.&amp;nbsp; I don’t claim that I and my coworkers have done anything revolutionary, or even done something first.&amp;nbsp; That’s not the point.&amp;nbsp; The point is that we’re doing it and working together to find ways to connect with news consumers.&lt;br&gt;&lt;br&gt;I may not always be at liberty now to explain the strategies and ideas beforehand or as we first try it.&amp;nbsp; This is one area I must respect now as a Manager.&amp;nbsp; This doesn’t mean I can never talk about it.&amp;nbsp; Now when I share what’s happening, it’ll be more of an analysis of what we’ve done.&lt;br&gt;&lt;br&gt;Every day I am thrilled to walk into 9NEWS as Digital Content Manager.&amp;nbsp; Every day I ask, “How are we going to use social networks today?”&amp;nbsp; Every day I get to define this use and to lead those efforts.&amp;nbsp; &lt;br&gt;&lt;br&gt;Yet, I don’t do it alone.&amp;nbsp; Every day I get to collaborate with journalists who are testing their own boundaries and use of social technologies.&amp;nbsp; Their excitement and accomplishments make me so very proud, and keep pushing me along when I’m working on other projects or training others.&lt;br&gt;&lt;br&gt;I’m still finding my footing and am still answering, “What is it you do now?”&amp;nbsp; I have found more balance lately.&amp;nbsp; I have an answer: “I help make our on-air news and our web site play well together in the social media-sphere.”&lt;br&gt;&lt;br&gt;This answer may surprise you.&amp;nbsp; What I do is about the end product – the stories we tell.&amp;nbsp; I need to get you to want to hear our voices, our stories amidst the overwhelming voices, and clutter, on the World Wide Web and on the hundreds of television stations many of us have to choose among.&amp;nbsp; &lt;br&gt;&lt;br&gt;We have to add our voices to the masses and must make our voices stand out so you know we’re there.&amp;nbsp; We have to gain your trust so you’re willing to come see our stories.&amp;nbsp; This can be accomplished in the social media-sphere.&lt;br&gt;&lt;br&gt;My goal is to define our social media use, instead of letting it define us.&lt;/p&gt;</description>
            <pubDate>Mon, 20 Jun 2011 21:38:22 +0100</pubDate>
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        <item>
            <title>90-day review of myself</title>
            <link>http://www.mistymontano.com/so-dig-journalism/90-day-review-of-myself</link>
            <description>&lt;div style=&quot;float: left; margin-right: 10px; margin-bottom: 4px;&quot;&gt;&lt;iframe allowtransparency=&quot;true&quot; src=&quot;http://platform.twitter.com/widgets/tweet_button.html?url=http://www.mistymontano.com/so-dig-journalism/90-day-review-of-myself&amp;amp;via=MistyMontano&amp;amp;text=90-Day%20review%20of%20myself&amp;amp;count=horizontal&quot; width=&quot;110&quot; frameborder=&quot;0&quot; height=&quot;20&quot; scrolling=&quot;no&quot;&gt;&lt;/iframe&gt;&lt;br&gt;&lt;iframe src=&quot;http://www.mistymontano.com/http://www.facebook.com/plugins/like.php?href=http%3a%2f%2fwww.mistymontano.com%2fso-dig-journalism%2f90-day-review-of-myself&amp;amp;send=false&amp;amp;layout=standard&amp;amp;width=340&amp;amp;show_faces=false&amp;amp;action=recommend&amp;amp;colorscheme=light&amp;amp;font&amp;amp;height=35&quot; style=&quot;border: medium none; overflow: hidden; width: 340px; height: 35px;&quot; allowtransparency=&quot;true&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;/iframe&gt;&lt;br&gt;I’m taking a very serious, critical look at my time thus far as Digital Content Manager at &lt;a class=&quot;&quot; href=&quot;http://www.9news.com/default.aspx&quot;&gt;9NEWS&lt;/a&gt;.&amp;nbsp; &lt;br&gt;&lt;br&gt;Only seconds have passed and the truth is hitting me upside the head: I haven’t spent enough time, nor have proper planning to actually have moved the station more than an inch in effectively utilizing social media.&amp;nbsp; This truth is quickly followed with a smack to the other side of my head: I haven’t lived what I’ve been preaching.&lt;br&gt;&lt;br&gt;I wrote a 10-page Social Media Action Plan before I stepped in the doors of 9NEWS as an employee.&amp;nbsp; The plan covered working with the different entities of 9NEWS, which includes news, community relations, &lt;a class=&quot;&quot; href=&quot;http://denver.momslikeme.com/&quot;&gt;MomsLikeMe&lt;/a&gt;, &lt;a class=&quot;&quot; href=&quot;http://denver.metromix.com/&quot;&gt;MetroMix&lt;/a&gt;, etc.&amp;nbsp; It covered training and implementing social media use for individuals.&amp;nbsp; I’m looking at the plan and see that I have dabbled a bit in each section of the plan, but I can’t cross anything actually off the plan.&lt;br&gt;&lt;br&gt;In my first days at 9NEWS I sat down with Patti Dennis, VP and News Director, to write out a 90-day action plan.&amp;nbsp; I’m looking at that plan and see the exact same as I see in the plan I wrote.&amp;nbsp; I’ve made steps, but can’t cross anything off.&lt;br&gt;&lt;br&gt;My 90-days are up.&amp;nbsp; I have realized that I am breaking one of my own social media rules: Don’t just do, plan.&amp;nbsp; &lt;br&gt;&lt;br&gt;When I write social media plans I always include “Have a Flexible Strategy” as social media itself changes so often.&amp;nbsp; I honestly hadn’t thought of having a “Flexible Strategy” to cover the, “oh, this is happening now I need to do it,” projects.&amp;nbsp; This is where I’ve found myself in the “Just Do” situation and end up staying in “Just Do” instead of taking a step to fully plan.&amp;nbsp; &lt;br&gt;&lt;br&gt;I found myself with many projects and needs I that hadn’t anticipated.&amp;nbsp; I felt like I was in the middle of a flash mob that I had planned, but couldn’t keep up with the steps.&amp;nbsp; Instead of taking a breath, resetting myself and starting again, I just did and was a step or three behind where I should have been.&amp;nbsp; &lt;br&gt;&lt;br&gt;During this time I and others have joked around about not having enough time for my own social media accounts now that I work solely with social and digital media.&amp;nbsp; I’ve been extremely active on various 9NEWS accounts, but have let myself ignore my own accounts.&amp;nbsp; I just told myself that this was never about me and my accounts, but what I need to do for the station.&lt;br&gt;&lt;br&gt;While that’s the truth, it’s not correct.&amp;nbsp; How can I expect others to incorporate social media use into their day-to-day routine, when I’m not doing it?&amp;nbsp; I can’t.&amp;nbsp; &lt;br&gt;&lt;br&gt;I am now writing two more strategic plans, one for the station and one for myself.&lt;br&gt;&lt;/div&gt;</description>
            <pubDate>Mon, 20 Jun 2011 21:39:00 +0100</pubDate>
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            <title>It's time to move!</title>
            <link>http://www.mistymontano.com/so-dig-journalism/it-s-time-to-move-</link>
            <description>When I started this blog it was to distinguish social media from the day to day activities of the newsroom. &amp;nbsp;At the time the newsroom was in its infancy in understanding social media from how to use it to its impact on reporting the news. &amp;nbsp;Just over a year later it's hard for me to distinguish between the two roles anymore as I have fully incorporated both assignment editor and journalist using social media into one role. &amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;span class=&quot;yui-non&quot;&gt;I am proud to say this is a success! &amp;nbsp;I admit us journalists will always need to evolve as social media evolves, but this truly is a step in the right direction. &amp;nbsp;Therefore, I am only going to post future newsroom blogs at &lt;a href=&quot;http://www.mistymontano.com/on-the-news-desk.php&quot; title=&quot;&quot;&gt;On the News Desk&lt;/a&gt;.&lt;/span&gt;&lt;br&gt;&lt;br&gt;&lt;span class=&quot;yui-non&quot;&gt;I sincerely thank you for following this blog and humbly ask that you now follow &lt;a href=&quot;http://www.mistymontano.com/on-the-news-desk.php&quot; title=&quot;&quot; class=&quot;&quot;&gt;On the News Desk&lt;/a&gt;.&lt;/span&gt;&lt;br&gt;&lt;br&gt;&lt;span class=&quot;yui-non&quot;&gt;Much thanks,&lt;/span&gt;&lt;br&gt;&lt;span class=&quot;yui-non&quot;&gt;~Misty&lt;/span&gt;&lt;br&gt;</description>
            <pubDate>Mon, 26 Apr 2010 06:02:41 +0100</pubDate>
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