When I say news collaboration out loud in the newsroom I get looks of confusion, uncertainty, and doubt as the response. When I say news collaboration through social media the looks tell me I’m crazy. Recently I’ve been trying a new tactic.

I’ve found it easier to explain why I chose to work with social media as a journalist by discussing it in marketing terms. I’m not sure why this is. I’ve said it before; rarely do we in the newsroom get in on the marketing plans for the ...