Showing Tag: ""breaking news"" (Show all posts)

A preemptive strike from a PIO or PR rep can prevent mishaps

Posted by Misty Montano on Saturday, September 26, 2009, In : Assignment News Desk 

I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation.  (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.)  I relate to your job as I compare it to that of my own as an assignment editor.  I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners. 

Producers, writers, editors, managers, reporters, photographers constantly ask me for more det...


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Today I yelled at the interns & then I apologized

Posted by Misty Montano on Saturday, June 27, 2009, In : Assignment News Desk 

"I NEED ALL THE INTERNS IN THIS NEWSROOM TO ANSWER THE PHONES!!!!"

I'd cupped my hands around my mouth to amplify my voice and shouted out into the newsroom in a very stern voice.

I didn't even think.  I just yelled.  The entire newsroom went quiet.  Then a couple of the producers chimed in, "Please. Please help answer the phones." 

The phones were ringing constantly and the afternoon storms were just starting to cause havoc.  My coworker on the desk and I were working to gather information and...


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Breaking News?

Posted by Misty Montano on Friday, June 19, 2009, In : Assignment News Desk 
Sometimes breaking news is only covered because of timing and resources. Shootings, bank robberies, fights, chases, searches, stand offs, auto/pedestrian accidents, etc happen regularly on a daily basis. There is simply no way to cover everything that happens. Plus, this may be cold but true, who really cares about all of this? Incidents happen and resolve without injuries or without road closings, school lockdowns, evacuation. Sometimes there are injured victims, sometimes there are road clo...
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About Me


Misty Montano This picture captures the exact moment when I was stuck by a safety-pin! It so happens this is an expression I occasionally have as an assignment editor at CBS4 News in Denver. Daily and breaking news coverage changes moment by moment, often leaving me surprised at how we actually get a newscast on the air! When young kids come for a tour at the station I tell them, to think of me as they would think of their teachers. Internally I'm thinking, "you have no idea how similar a newsroom is to the classroom!" This is my blog on the craziness and adventures of the newsroom and my thoughts on media using social media.
 
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