Showing Tag: " reporter" (Show all posts)

A preemptive strike from a PIO or PR rep can prevent mishaps

Posted by Misty Montano on Saturday, September 26, 2009, In : Assignment News Desk 

I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation.  (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.)  I relate to your job as I compare it to that of my own as an assignment editor.  I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners. 

Producers, writers, editors, managers, reporters, photographers constantly ask me for more det...


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I am an assignment editor

Posted by Misty Montano on Friday, June 19, 2009, In : Assignment News Desk 

Thursday, January 29, 2009

There really is no better look to describe my feelings about my job than my profile pic - taken of me on my wedding day as a pin stuck me in the process of fixing a strap on my dress. Anticipation. Excitement. Pain. Emotions a bride can experience on her wedding day. Emotions I live through on the job. At the end of the work day though, the job isn't going to be sweeping me away for a honeymoon.

The honeymoon in my career ended just a short three months after I...

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Journalism in a Social Media World

*I have combined my two media blogs to make On the News Desk the permanent home for both.  All future posts will be here.  You can click above link to access & search previous blogs.

Misty Montano


Evolving Journalist I am an assignment editor at CBS4 News in Denver and a journalist using social media. Daily and breaking news coverage changes moment by moment, often leaving me surprised at how we actually get a newscast on the air! Social media has and is changing the world of journalism. When young kids come for a tour at the station I tell them, to think of me as they would think of their teachers. Internally I'm thinking, "you have no idea how similar a newsroom is to the classroom!" This is my blog on the craziness and adventures of the newsroom and my thoughts on media using social media.

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