I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation. (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.) I relate to your job as I compare it to that of my own as an assignment editor. I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners.
Producers, writers, editors, managers, reporters, photographers constantly ask me for more det...
Continue reading ...
This picture captures the exact moment when I was stuck by a safety-pin! It so happens this is an expression I occasionally have as an assignment editor at CBS4 News in Denver. Daily and breaking news coverage changes moment by moment, often leaving me surprised at how we actually get a newscast on the air!
When young kids come for a tour at the station I tell them, to think of me as they would think of their teachers. Internally I'm thinking, "you have no idea how similar a newsroom is to the classroom!" This is my blog on the craziness and adventures of the newsroom and my thoughts on media using social media.
