November 4, 2009
I noticed last night as I was leaving that there was a bowl with a stick of butter in it on the desk behind the assignment desk. I don’t remember the exact phrase I said, but as I grabbed my coat and saw it I exclaimed something like, “seriously? Is that butter on the desk?” Then I walked away.
I figured the owner of the butter would take care of it in the morning, so I didn’t touch it. The bowl the butter is in is a nice bowl. I have lost many-a-bowl to the underbelly of the break room. By leaving the bowl I was trying to save the owner from the pains, the feeling of loss and frustration, when he/she cannot find the bowl. Besides, the bowl is sealed, any growth and contaminates the butter now has is contained, right?
It’s almost 24-hours since I first noticed the butter in the bowl. IT’S STILL THERE. I’m sorry bowl owner. I hate that I could potentially be causing you to feel confusion and loss when you can’t find your bowl on the back of the desk, but the butter has to go. Dear bowl owner, if you read this, I’m tossing the butter and placing your nice glass frigoverre Bormioli Rocco bowl in the dirty dishes container so it will be washed in the dishwasher. Where it goes from there, I don’t know; I’m not sure anyone truly knows where all the bowls go that get left in the break room.
~Misty

Posted by Misty Montano. Posted In :
Assignment News Desk
October 31, 2009
I’m never sure how things like this happen, but it’s frustrating. I think there was miscommunication all around this afternoon. I say all around because the problem just wasn’t here in the newsroom. We almost missed an important story all because the right questions weren’t asked and those who were supposed to have all the details had little information themselves.
An intern answered one of the many phone calls this afternoon and was told of an upcoming press event. The event was... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
October 22, 2009
Every Monday from 6-9pm MST @PRsarahevans hosts Journchat on Twitter. One question lead me to write this post.

My answers:


Even though I was going for witty and funny in my first answer, both answers are actually serious. A press release with a nice goody basket these days definitely helps the event stand out in everyone’s minds as we go into our editorial meetings, but if what you’re trying to get us to cover just doesn’t fit anywhere into our news goals, you probably won’t... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
October 2, 2009
I must share the craziness that I heard today because it’s all so random and on my mind. I must share to make it a self-therapy of sorts. If I have to deal with it, then you, who read this, can share and get a peek into the craziness I hear day in and day out.
As I walked onto the news desk this afternoon I heard from one of the scanner, Aurora I think but can’t be sure since I was just stepping onto the desk, “Reported vandalism of a car. Caller says a man is hitting a car with ... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
September 26, 2009
I understand how difficult it is to be a PIO or PR rep during breaking news or a developing situation. (For rest of post I will use PIO-Public Information Officer-to refer to all media reps.) I relate to your job as I compare it to that of my own as an assignment editor. I only know what is happening by what I’m told by news crews on scene, witnesses or PIOs; or by what I hear on the scanners.
Producers, writers, editors, managers, reporters, photographers constantly ask me for more det... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
September 24, 2009
I’ve been called many things and accused of many things by those who call the newsroom to share their complaints, frustration, and anger. I’ve been accused of being an instigator by encouraging and rallying for reaction from the public. I was thrown back a little the other day when a caller accused me and the media in general of NOT inciting the public.
When I answered the phone the caller immediately launched into his tale without pausing for breath. He rambled about September 25t... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
September 16, 2009
Since September 10th when the undercover video at ACORN was released I, and my coworkers, have taken many calls, emails and social media comments on the story. With confidence I can say 90% of the comments were nasty and mean. Only a few times did I see an email, direct Twitter message, or phone call that didn’t make me brace myself for another lashing. Those few comments were actually questions instead of accusation. They were questions of “how is a national story like ACORN covered ... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
September 1, 2009
This afternoon the news desk received two very viable news tips. I was unable to confirm either tip. My gut tells me that tomorrow, both tips will be a story.
It’s frustrating when this happens. I can only do so much from the news desk like make as many calls as possible until I reach anyone who will give me an answer. If the answer is no comment or no that’s incorrect, I’m stuck.
I’m on the news desk communicating through email, phone calls and even Twitter. None of th... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
August 18, 2009
This afternoon the news desk received the below email with a simple subject line of "Hello".
Hello! I dream, to meet my significant other, a native part of soul, a kind, fair, true the person who can establish a strong, friendly family. In which there will be a main thing, respect, trust, love, sincerity, to each other. I will be very happy to see your letters here: (Web address listed here)
Attached to the email is a picture of a beautiful young lady in a red clingy, but not too reve... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
August 12, 2009
I have mentioned before the amount of email we receive on the news desk. Hundreds. We have to sort through them for vital information needed by deadline; for press releases updating continuing stories or notices for upcoming events; for internal station and corporate memos; and for valid news tips. I think only half of what is emailed is actually useful to us. The rest is basically spam from companies (news wire services, and even some PR firms) all over the nation doing mass emails to al... Continue reading...
Posted by Misty Montano. Posted In :
Assignment News Desk
| Journalism in a Social Media World
*I have combined my two media blogs to make On the News Desk the permanent home for both. All future posts will be here. You can click above link to access & search previous blogs.
Misty Montano
I am an assignment editor at CBS4 News in Denver and a journalist using social media. Daily and breaking news coverage changes moment by moment, often leaving me surprised at how we actually get a newscast on the air! Social media has and is changing the world of journalism.
When young kids come for a tour at the station I tell them, to think of me as they would think of their teachers. Internally I'm thinking, "you have no idea how similar a newsroom is to the classroom!" This is my blog on the craziness and adventures of the newsroom and my thoughts on media using social media.
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