Browsing Archive: May, 2010

Using Ustream in news collaboration

Posted by Misty Montano on Wednesday, May 19, 2010, In : Social Media in the Newsroom 
Two more news collaborations have been completed.  Each utilized Ustream, but in different ways.  The first was Monday where we invited local artists Laurie Maves and Nemo to watch an investigative story by Brian Maass that looked at an art gallery in Aspen accused of plagiarizing art work.  They met Assistant News Director Kristine Strain, watched the story and asked some questions.

Soon after they left the station they broadcast their discussion of the story on Laurie's Ustream channel.  The...
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Start the conversation early with news collaboration

Posted by Misty Montano on Thursday, May 13, 2010, In : Social Media in the Newsroom 

We invited law enforcement officers and community members to come to the station to watch our story on Distracted Drivers BEFORE it aired Friday night. After they watched the story the panel reviewed and discussed the story amongst themselves and on their personal social networks. The discussion was broadcast live on Ustream allowing more participation from those who watched.

This is one of the news collaboration projects of which I’ve been writing. Those on the panel became supplem...

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Journalists, let's talk social media as marketing efforts

Posted by Misty Montano on Thursday, May 13, 2010, In : Social Media in the Newsroom 


When I say news collaboration out loud in the newsroom I get looks of confusion, uncertainty, and doubt as the response. When I say news collaboration through social media the looks tell me I’m crazy. Recently I’ve been trying a new tactic.

I’ve found it easier to explain why I chose to work with social media as a journalist by discussing it in marketing terms. I’m not sure why this is. I’ve said it before; rarely do we in the newsroom get in on the marketing plans for the ...

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News collaboration provides supplemental resource for viewers

Posted by Misty Montano on Tuesday, May 11, 2010, In : Social Media in the Newsroom 

Friday Dr. Robert Forto posted a blog that shared his thoughts, insight and personal story in reaction to watching a story that aired that night. We invited him to come to the station the day before the story was on the news. We asked him take the story to his social networks, website, and/or blog in any way he felt appropriate. We did not ask for any editorial control in any way he chose to share his reaction and opinion on the story.

Robert's blog: Forget Me (Not) Ca...

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News collaboration can be a business plan

Posted by Misty Montano on Saturday, May 8, 2010, In : Social Media in the Newsroom 
CBS4 News is not new to using social media. The station has been at it for well over a year. (Hey it’s longer than some, shorter than others, but more aggressive than other local media outlets.) I think though that I’m the only one who uses the actual term “news collaboration.”

Collaboration is exactly what we've been doing. From the surgery shared live through Twitter to the Join the Conversation campaign to the Interactive HelpCenter we’re collaborating with the public in our ne...
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News collaboration could cause giant shift in news time continuum

Posted by Misty Montano on Friday, May 7, 2010, In : Social Media in the Newsroom 

As you probably know I believe in collaborative news projects. News is not dying. People are information hounds who will search out the information they want. The traditional news model is changing because of this. We must find ways to be relevant.

A coworker said today that the one benefit television news still has is the immediacy of live video along with the human contact. Notice she tagged on human contact. Twitter, facebook, YouTube, etc. may beat news crews to the scene and start sha...

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Journalism in a Social Media World

*I have combined my two media blogs to make On the News Desk the permanent home for both.  All future posts will be here.  You can click above link to access & search previous blogs.

Misty Montano


Evolving Journalist I am an assignment editor at CBS4 News in Denver and a journalist using social media. Daily and breaking news coverage changes moment by moment, often leaving me surprised at how we actually get a newscast on the air! Social media has and is changing the world of journalism. When young kids come for a tour at the station I tell them, to think of me as they would think of their teachers. Internally I'm thinking, "you have no idea how similar a newsroom is to the classroom!" This is my blog on the craziness and adventures of the newsroom and my thoughts on media using social media.

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