Browsing Archive: October, 2009

Miscommunication havoc in the newsroom; at least the viewer can't tell

Posted by Misty Montano on Saturday, October 31, 2009, In : Assignment News Desk 

I’m never sure how things like this happen, but it’s frustrating.  I think there was miscommunication all around this afternoon.  I say all around because the problem just wasn’t here in the newsroom.  We almost missed an important story all because the right questions weren’t asked and those who were supposed to have all the details had little information themselves.

An intern answered one of the many phone calls this afternoon and was told of an upcoming press event.  The event was...


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I wish for tailored news pitches

Posted by Misty Montano on Thursday, October 22, 2009, In : Assignment News Desk 

Every Monday from 6-9pm MST @PRsarahevans hosts Journchat on Twitter.  One question lead me to write this post.



My answers:



Even though I was going for witty and funny in my first answer, both answers are actually serious.  A press release with a nice goody basket these days definitely helps the event stand out in everyone’s minds as we go into our editorial meetings, but if what you’re trying to get us to cover just doesn’t fit anywhere into our news goals, you probably won’t...


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For theraputic reasons I share the craziness of what I hear on the news desk

Posted by Misty Montano on Friday, October 2, 2009, In : Assignment News Desk 

I must share the craziness that I heard today because it’s all so random and on my mind.  I must share to make it a self-therapy of sorts.  If I have to deal with it, then you, who read this, can share and get a peek into the craziness I hear day in and day out.

 

As I walked onto the news desk this afternoon I heard from one of the scanner, Aurora I think but can’t be sure since I was just stepping onto the desk, “Reported vandalism of a car.  Caller says a man is hitting a car with ...


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Journalism in a Social Media World

*I have combined my two media blogs to make On the News Desk the permanent home for both.  All future posts will be here.  You can click above link to access & search previous blogs.

Misty Montano


Evolving Journalist I am an assignment editor at CBS4 News in Denver and a journalist using social media. Daily and breaking news coverage changes moment by moment, often leaving me surprised at how we actually get a newscast on the air! Social media has and is changing the world of journalism. When young kids come for a tour at the station I tell them, to think of me as they would think of their teachers. Internally I'm thinking, "you have no idea how similar a newsroom is to the classroom!" This is my blog on the craziness and adventures of the newsroom and my thoughts on media using social media.

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